We were thrilled to be honored at the Society for Marketing Professional Service’s 35th Annual National Marketing Communication Awards in San Francisco last week. Kudos to our graphic designer, Bob Troutman!
Winners were announced at the Awards Gala at SMPS’ 2012 “Build Business” conference in San Francisco, CA. Over 800 marketers and business developers in the architectural, engineering, planning, interior design and construction industries throughout the US and Canada attended the conference.
Jurors commented that the rebrand from Donald Powers Architects to Union Studio was “intentional and well thought out” and that “attention was paid to every detail.” They also noted that “the tying of the new brand to the perceived firm culture is palpable.”
The criteria for this awards competition includes successfully achieving the marketing objective for the effort, the overallprocess, quantifiable ROI and budget and cost data.