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Prototype housing gets a bad rap because these neighborhoods can look “cookie-cutter” when created without strong overall planning vision and attention to detail. Also referred to as “production housing,” prototype housing is a systematized approach to designing and building a neighborhood of new residential units. The benefits of this process: maximizing efficiency and saving developers the cost and time associated with creating a custom design for each new home in a neighborhood. The downside: it has to be done well to deliver on its potential ROI.
Union Studio has applied this approach to dozens of new neighborhoods across the country, ranging in size from one block to hundreds of homes. By working with the development team to design a limited number of base templates, combined with a carefully selected assortment of interior and exterior design alternates and/or add-ons, the design team mixes and matches components to give each home a unique feel within the neighborhood, and the homes can be customized to the end-user. The result is a well-executed development that is highly cost-effective, efficient to build, and responsive to local market preferences. As an added value, this approach offers a broad range of amenities and flexibility for the sales team to work with – supported by clear visual images for sales collateral. Click here to see more examples and learn about the process.