The four-month "I Love Architecture" Campaign started by Cameron Sinclair, Co-Founder of Architecture for Humanity is a great reminder of why architecture matters, in the global / community context as well as in our personal and professional lives.

Sinclair writes: "It has been a tough time for the profession. Projects have been put on hold, layoffs have been unrelenting and a stagnant industry has put us all on edge. Putting aside the data you’ll realize that regardless of the economy we work in the one industry that continues to be admired the world over. Strangely, admired by almost everyone except by the very people that create it. This Valentine’s Day it is time for us to fall in love again.

Put down the coffee for a moment and spend minutes reminding yourself why you love architecture and, if you feel so bold, let the world know. It could be a building you worked on, a client who made you think differently or a community you’ve helped to transform. It could be the work of a fellow practitioner or perhaps a great space that inspired you to become the person you are today.

I knew when I was six years old. As a kid I used to wander off from the bleak concrete confines of South London, even occasionally ditch school to discover well thought out structures and public spaces that brought life to a community. A decade later while interning for my first firm..." Visit Architecture for Humanity's blog to read the full post and to contribute your personal message.